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If you like to keep things simple, opt for a basic greeting. Most voicemail options allow you to record just your name, which lets callers know they’ve reached the right person.
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Editor's note: This post was originally published in 2020 and has been updated for comprehensiveness. Sales Voicemails 25 Professional Voicemail Greetings to Help You Record the Perfect One Sales | 7 min read
Obviously, prospects aren't going to listen to an overly long voicemail from a caller whose number they don't recognize, so pushing past 30 seconds ensures the message will get deleted almost immediately. On the other hand, buyers are also unlikely to listen to an overly short message.
In an email, you may end by telling the contact what you want them to do next. In a voicemail, though, ending with something like, “Call me back,” or, “If I don’t hear from you, I’ll call next week,” can discourage the person from responding.
Press *H (Help) or *4 to find out what step you are on in a task and what your options are. Always use *H when you forget what to do next.
I touched on this earlier, but it's worth repeating. Keep your voicemails short and sweet. Very few — if any — of your prospects are interested in spending multiple minutes listening to you make small talk or rattle off your offering's features and benefits.
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A solid sales voicemail can't be too intrusive or read like a list of demands. At no point should you say something like, "You need to call me back," or sound frustrated by the fact that they haven't gotten in touch with you.
"Hello, this is [Your Name] from [Your Company Name]. I'm calling because [insert reason for calling]. I'd love to talk to you about [insert benefit you can offer if they call back]. My number is [insert phone number]. I'll also follow up with an email tomorrow. I look forward to hearing what you think. Have a great day. Goodbye!"
So long as phones can ring and eyes can see, leave a message, and I’ll get back to thee.
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When your small business is closed, ensure that your callers know that! If appropriate, you might want to reiterate your business hours to manage callback expectations.
If you’re a small business owner, we recommend going with the RIY (record it yourself) route. First, it’s more affordable. Second (and more importantly), if your clients expect to work with you directly, they will expect to hear your voice when they place a phone call.