20-30 seconds is the sweet spot. A voicemail in this timeframe sparks curiosity without demanding too much time.
When you generate a lead from your website, mention how you obtained their information and reference any material they downloaded. Consider the following script when calling a lead who recently visited your website:
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“Hi [Prospect's Name], this is [Your Name] with [Your Company Name]. You and I haven’t spoken yet, but I’ve been doing some research on your company and I think you’re a great fit for [Your Company's Solution]. We can provide you with [Top Two Product Benefits] and I know you’ll be happy if we spend just a couple of minutes discussing how this can help you.
Most importantly, have fun with it. If you don’t enjoy leaving a voicemail, you might not be in the right job. Voicemails can add value, whether or not a prospect calls you back right away. Even if it triggers an email response or call-back six months down the line, it’s valuable. The better your voicemails, the more likely you’ll get a response. This article was originally published on Hubspot. It has been republished here with permission.
Creating a voicemail greeting might not be fun, but with the scripts I’ve shared, you should have an easier time. No need to practice time and time again — simply plug in your name, company title, and other details, then read it out loud to your phone’s voicemail greeting recorder. With a professional greeting, you’ll continue nurturing prospects even if you don’t pick up the phone.
Hello, this is Joan Tracy. I’m out of the office until Tuesday, May 23rd. I’ll be sure to return your call when I get back to the office, however, if you need immediate assistance, please call my colleague Sue at 444-444-4444. Thank you.
You should also research other people in the prospect’s organization. Selecting the right people, such as the prospect’s manager or department head, facilitates the ability to build rapport and adds a sense of urgency when you mention them in the voicemail.
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When opening your voicemail, start with a professional or generic greeting like, “Hello” or “Good Morning”. Be sure to clearly state your name, who you are/where you’re from, and (where applicable) how you got their contact information.
Hi. This is David. I’ve shut the ringers off on my phones and taken a sedative. As soon as I finish this recording I’m going to bed indefinitely. When I wake up I’ll play my messages. Please leave one.
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I've stressed it throughout this article, and I'll stress it again — your sales voicemails have to be concise and airtight. That requires being locked in on exactly what you're trying to get across. You can't go off on a series of tangents that may or may not apply to your prospect's situation. Keep your messaging as focused as possible.
Will prospects even listen to my message, or will it just be deleted as soon as it's received? If my message is heard, what are my chances of getting a response? Shouldn't I just focus on email and forget sales voicemails altogether?
As you practice and score your sales voicemails, you’ll start to determine some best practices. Here are a few of mine:
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