Your voicemail service answers calls and saves messages when you can’t or don’t want to. Messages can build up quite quickly; luckily, we can listen to and/or delete them from our phones, allowing space for more.
Why not shorter than 20 seconds? The voicemail indicator will tell the contact how long the message is, and if it’s just 5 or 10 seconds, it may seem like a spam call or a wrong number, which means they won’t listen to it at all. Messages between 20 and 30 seconds seem important enough to listen to but not so long that they’re off-putting for the contact.
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If after 2 solid phone/voicemail/email attempts (which counts as 6 touches, not including any drip emails or LinkedIn messages/connection requests that they may have gotten in between calls 1 and 2) I’ll leave a 3rd voicemail message (followed by an email, of course) that simply says something along the lines of:
With so much stacked against you, why bother? Because the responses to sales voicemails are generally of a much higher quality. What you lose in response rate will be made up for in conversion rate—if you know how to leave quality messages, that is.
Visual voicemail on a Skype for Business desktop phone, Skype for Business app, or the Lync client for Mac.
6. "Hi, this is [your name]. I'm either on a call or away from my desk. Please leave your name, number, and a brief message and I'll get back to you. Thank you."
I like to say my phone number very early so the person can hear it again quickly by starting the message over and does not have to listen to your entire message again to hear the number. But do repeat your telephone number at the end of the message at least once and speak very s-l-o-w-l-y so the person can write it down as they listen. If you don't get a response to your first voicemail, don't hesitate to record a similar message once a week for two or three weeks. This sounds a bit excessive, but my experience has been that if there is even the slightest chance of meeting someone now or even in the near future, this kind of message will get their attention.
I like to use a “three strikes and you’re out” rule. Meaning, after the 3rd attempt, if I haven’t heard back from them, I take them out of my current call list (I move them back into my drip marketing campaign and let that do its job)
In those cases, you might like to save that voicemail somewhere other than your phone for safekeeping or sharing.
“Just turn it off and back on again.” You may have heard this as a joke, but it’s actually advantageous to regularly reboot your devices.
The key to leaving voicemail messages that get returned is keeping in mind who you are calling in the first place. Whether you are making sales calls, speaking with current borrowers, or trying to gain mortgage clients, you must adapt to your audience.
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Practice your spiel so you can speak with authority. This lets the caller know how confident, qualified, and prepared you are. The goal is to sound like you’ve been doing this for years, not a few minutes.
7. “Hi, you’ve reached [your name] at [your company]. Sorry I missed your call. I’m especially busy today, but if you leave me your name, phone number, and a brief message, I’ll get back to you within the day. Chat soon!” Your callers want to hear from you soon. Calling back within the business day lets them know you’re reliable despite how busy you are.
Hello, this is Zachary Koch from Sprocket EdTech, I'm calling because you recently signed up for a free consultation on our website. I'd love to talk about how we can streamline your institution's curriculum planning. My number is 408-555-8317, and I'll follow up with an email tomorrow. Have a great day. Goodbye!