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Michael Pedone teaches inside sales teams how to pick up the phone and close business. He is the CEO/FOUNDER of SalesBuzz.com – An online sales training company.
Here are a few more ways to light a fire under the contact so they call or email you back:
The Serial Position Effect states that the human brain is most adept at recalling the first and last items in a series. For sales reps, this psychological phenomenon means that your voicemails are much more likely to be remembered if they're listened to at the beginning or the end of the day.
Through personal experience and research, I’ve been able to identify the most effective voicemail script — along with the keys to implementing it — so you leave voicemails that generate an incredible response every time.
State the purpose of your call. In as few words as possible, state why you’re calling. Is it in regards to an interview appointment? Are you following up on a previous meeting?
Try to avoid casual salutations like, “Hi” or “Hey” if this is your first time calling someone. Your introduction should be one or two sentences tops. From there you can move on to the body.
1. "Hi, you've reached [your name] at [your company]. I'm unavailable right now — probably helping [type of company] get [X results, e.g. ‘ double their leads in 60 days,' ‘hire the best and brightest engineers,' ‘convert 40% more customers.']
Random facts could include their favorite movie, vacation spot, candy, or television show. Regardless of what you choose, it will surprise your caller and more than likely make them leave a message if they were considering hanging up.
Save the highest-rated voicemails. And be honest about which ones you would delete. Those are the ones that need your attention. Separate those elements that need help, and focus on one at a time until perfect voicemails become second nature.
3. At the top of the page to select all messages in the list, check the checkbox. Or to delete a selected few, check the box beside each message.
People pay attention when their name is mentioned. After all, they’ve been conditioned to pay attention to their name their whole life.
The optimal voicemail message is between 8 and 14 seconds. 10. Do not leave the same voicemail message more than once for the same person. Always provide them with a new urgent reason to call you back. Here’s a sample of a message I might leave someone: Hi Ron, this is Mark Hunter, The Sales Hunter. I have some new information about what
5. Don’t Forget To Smile. Smiling is a total game-changer when it comes to the tone of your voicemail greeting. We’ve all heard someone smiling through a phone, but we rarely think about how different it sounds when we do.
Obviously, prospects aren't going to listen to an overly long voicemail from a caller whose number they don't recognize, so pushing past 30 seconds ensures the message will get deleted almost immediately. On the other hand, buyers are also unlikely to listen to an overly short message.
9. Outgoing Message with Samuel L. Jackson Treatment. Stephen Colbert asked Samuel L. Jackson to record his infamous voice on his outgoing message recording.