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Voicemails don't have to be a last resort or a dead end. Use these tips for messages that actually move the conversation forward. You'll enjoy richer prospect relationships and fewer opportunities gone cold.
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That’s why it’s never been more important for salespeople to be good at leaving messages. Not only that, but voicemail can—and should—be measured, coached, and improved.
While both types of messages should be customized to a given buyer, voicemails should be ultra-specific. In an email, I might ask for a referral, an appointment, or feedback on a content asset they downloaded. These sorts of classic questions -- while still tailored to the buyer -- can be customized for reuse with another prospect, or another 100 prospects.
Your phone number is the last thing you should say on a voicemail. Say it once, slowly, and make sure to repeat it again. This has two benefits: First, it makes your phone number the last thing they hear, which encourages an immediate call back. And, second, in the age of voicemail dictation, it ensures your phone number appears clearly at the end of the message text. It will be hyperlinked and easy to push for a quick reply from your prospect.
18. "Hi, you've reached [your name]. I'm away from [date] to [date]. If you need help with [X] before then, please contact [name] at [phone number]. Everyone else, please leave your name and number and I'll return your call when I return. Thanks and have a great day."
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Work RelationshipsHow to Leave a Sales Voicemail That Actually Results in a Callback
10. Keep It Upbeat. We’ve already got you smiling while you record your greeting, so now let’s talk about your wording. Avoiding negative words like sorry, unfortunately, and can’t goes a long away in making your voicemail a positive experience overall.
Thank you for calling [LinkedPhone – Where Freedom Rings!]. You’ve reached us outside of business hours. Please select from one of the following options: [for business hours press 1; to leave a message press 2; if this is an emergency, press 0 to be directed to our 24-hour customer success team.] We are grateful for your call and we look forward to speaking with you soon!
That’s the simple structure of a voicemail greeting. Overall, your greeting should be professional, but the wording can vary depending on the situation. Check out a sample below.
Remember, you are not trying to cram your entire conversation into the voicemail, but rather, get the person to call you back to have that conversation. Your voicemail should answer the following questions: Who are you? / Where are you from? Why are you calling? How can they get in touch with you?
When do you leave a voicemail? This is largely dependent on your call sequence and cadence. It is recommended that you make several call attempts in order to engage the prospect on a “live call.” After you have done this and your attempts have not been fruitful, then you leave a voicemail.
A good voicemail should be more about the prospect than the salesperson. Especially when cold calling, you want to provide as much value as possible to incentivize your prospect to return your call.
So, make sure you are able to answer the phone and follow up with your leads and clients efficiently. Plus, make sure your outgoing voicemail message is warm and welcoming. That way, the caller will leave a voicemail and you can return it as soon as you can.
This is a test. This is a test of the Answering Machine Broadcast System. This is only a test.
It’s going to be something like that. It’s a bit long isn’t it? Haha It goes against my advice! haha