17. "Hello! You've gotten the voicemail of [your name]. Leave your name, contact info, and the answer to the eternal question ‘Which came first, the chicken or the egg?' Anyone who gets it right will receive a call back."
When incorporated with a prospecting omni channel approach, voicemail is a powerful tool that can help your outreach goal of creating prospect engagement. Measure your approach, adjust and improve, your persistent efforts will yield significant results.
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Avoid telling your prospect what to do. You'll make returning your call seem like a chore or, worse, a demand. This should feel like a mutually beneficial relationship -- one in which each party wants to call the other back -- unprompted.
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To scan messages quickly, Press 7 from the Activity Menu and press one of the following:
Like almost any other sales communication, sales voicemails need to revolve around the concrete benefits your prospect can expect to see if they leverage your solution — not your product or service's suite of features.
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You’re leaving a voicemail message for someone, and you mess up. Or maybe you’ve just said, “Dude—Your behavior at lunch was appalling,” and you realize that a more tactful wording might be appropriate.
They should merely pique a prospect’s interest. Save your real pitch for an actual sales call.
Whether it’s your last encounter or a recent e-book download, have a relevant reason for calling in order to get the prospect’s attention.
Might sound a bit alarming but consider the number of times you’ve tried to leave a voicemail only to hear “this voicemail box is full”. Even if you can leave a message, a millennial may never listen to it. After you’ve made the call, whether you were able to leave a voicemail or not, follow up with a text message to get their attention and hopefully a response.
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Consider leaving your e-mail in addition to your phone number. People like choices. Some people like to have conversations on the phone, while others prefer communicating through e-mail. You don’t know what kind of person your listener will be, so leave the option on the table. For many, e-mail correspondence is less threatening and might actually encourage them to reach out to you. Podcast #743 How to Get Time, Priorities, and Energy Working in Your Favor Podcast #742 The Power of Talking to Strangers Podcast #741 The Exercise Prescription for Depression and Anxiety Podcast #740 Life’s 10 Biggest Decisions How to Find Studs in a Wall How to Take a Punch (To Minimize Its Damage) Podcast #739: Rewild Your Life Everything You Didn’t Know About the Trusty Tape Measure
Leaving ambiguous voicemail messages almost guarantees that you will not get all you could have from the conversation, as you did not give the person you called the opportunity to prepare for your call.
Depending on the purpose of your voicemail, these three bullets can take different forms, but if you’re checking these three boxes, you’ll be in good shape.
Find a piece of connective tissue, such as an alma mater, a favorite sports team, or a common pet (I’m a dog lover, personally). This opens the conversation and shows that you’ve done your research.