1.) A study by AT&T found that five out of every six phone calls go straight to voicemail. Since you’re always more likely than not to get someone’s voicemail, before calling, script out what you want to say. Maybe even practice it out loud once before you dial.
Remember that the speed of your words can negatively impact your message as well. "If you have to rush to get a message into the amount of time allotted for a voicemail message, you’re saying too much," DeCesare advises. "Say less and slow down. You want them to feel that talking to you will make their lives less stressful. If you're frantic and mumbling on the phone, it gives them a foreshadowing of what it will be like to work with you."
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A good first impression goes a long way, and a voicemail greeting is the first impression to your business. An expertly crafted voicemail script lets your clients know you’re dependable, capable, and confident. An unprofessional voicemail script, on the other hand, can do the exact opposite.
Be brief. Don’t make your listener resent you for leaving a 5 minute long message. People are busy. Listening to 5 minute phone messages is not on the top of their priorities and wastes their time. Many callers seem to think they are the only person in the world leaving a voicemail for a particular person. Yet a dozen other people feel the same way and a man ends up holding the phone to his ear for an hour.
The whole point of sales voicemails is to begin a conversation with prospects. If a prospect is unclear on how to reach you or can't decipher what you're saying, you can kiss that lead goodbye.
Visit the prospect’s website and investigate their solutions. Use tools and technology that collect more information about the prospect, such as their social profiles, their past experience, their connections, and so on.
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Sometimes a little humor is the perfect tactic to break through a prospect's defenses and get them to call you back. This script adapted from Michael Freer will make your leads chuckle and be much more inclined to respond.
[Here is some great advice for opening your cold-calls without boxing yourself in as JUST an agent]
Before we tackle appropriate voicemail etiquette for outbound messages, let’s first discuss proper etiquette for setting up your own voicemail system. As a professional, make sure you are regularly updating your voicemail greeting with information most relevant to those calling you.
Now that you know which script to use, how do you record it? Depending on your budget and the resources available to you, you can record the script yourself, use a text-to-speech program, or hire a professional voice actor to record your greeting.
State your number right after your name. Many people wait until the very end of the message to state their number. This will irritate the receiver of your message because if he doesn’t get it down, he then has to sit through the whole damn message again to hear it repeated.
State the purpose of your call. In as few words as possible, state why you’re calling. Is it in regards to an interview appointment? Are you following up on a previous meeting?
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This article is about the second main type of greeting – the voicemail greeting. All businesses should have professional voicemail greetings at the company level (i.e. your general business number), department level (e.g. customer service), and employee level, where applicable. It’s important that each of these voicemail greetings align with the brand and personality of your company to ensure that every caller has a consistent experience. Let’s dive in!
When opening your voicemail, start with a professional or generic greeting like, “Hello” or “Good Morning”. Be sure to clearly state your name, who you are/where you’re from, and (where applicable) how you got their contact information.