Take a deep breath before beginning and stay calm while speaking. Try practicing a few times beforehand if you need to. No rule says you have to build out what you want to say on the fly.
I'm calling because you downloaded our guide to building successful holiday marketing campaigns, and I have a case study you might find valuable. It's all about how Company B raised holiday email open rates by 25% and saw a 10% increase in revenue using Marketers Plus.
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1.) A study by AT&T found that five out of every six phone calls go straight to voicemail. Since you’re always more likely than not to get someone’s voicemail, before calling, script out what you want to say. Maybe even practice it out loud once before you dial.
(Follow-up call = you’ve spoken before, made some progress through the sales process and a follow-up call was required)
Cause marketing is the practice of using your business or platform to make the world a better place. It’s a form of marketing that can be done on a local, national, or global level. Essentially, a company that engages in cause marketing is either giving charitably when customers make a purchase,...
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4.) Keep your voicemail message to two points. If you need to share more information, then say in your voicemail that you’re going to send the person an e-mail message with the rest of the details. “… I’m calling to share that we have finalized the … and lastly, that we know you’d like to meet at 9:00 AM as we discussed. However, is Tuesday or Wednesday better for your team’s schedule? ….”
Leaving voicemails can be intimidating: The recording starts quickly, the time you have to speak is limited, and only some answering machines give you the option to review and re-record your message if you mess up. You often have one shot, and a limited time-frame, to get your message across.
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17. “Happy Holidays from [company name]. Our hours are a little bit different this holiday season. [List hours]. We hope it’s not an emergency, but if so, we’ve got you covered. Contact us at [company email/other support lines] and we’ll get back to you ASAP. For all other inquiries, we’ll contact you when we are back from the holiday – we might be a few pounds heavier but eager to speak with you! Happy Holidays.” Things happen during the holidays, we know. Let your callers know you are still there just in case!
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While Ross panics about his friends slowly getting dressed for his big gala, Monica hacks into Richard's answering machine and leaves a mortifying message ("I don't know, maybe I'm getting my period or something")which then becomes his outgoing recording.
This is a tactic we picked up from Jeff Hoffman and it works because it makes you more memorable and makes your messages seem genuine and less rehearsed. Give it a try and see if it will work for you too!
I have a confession to make: I haven't recorded a new voicemail greeting in nearly a decade. Since then, I've (hopefully) become more articulate, poised, and self-assured. But hear my voicemail recording, and you'd think I was still new to the work world, a little unsure of myself — and probably not an authority.