You prove you've been paying attention by referring to pain points they've previously mentioned and kept the conversation centered around benefiting the prospect. You've also slipped in a specific timeline for when you'd like to connect.
Most importantly, have fun with it. If you don’t enjoy leaving a voicemail, you might not be in the right job. Voicemails can add value, whether or not a prospect calls you back right away. Even if it triggers an email response or call-back six months down the line, it’s valuable. The better your voicemails, the more likely you’ll get a response. This article was originally published on Hubspot. It has been republished here with permission.
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Nobody wants to listen to a long-winded voicemail. Keep your greeting short, simple, and concise. A voicemail message should pique a client’s interest and leave them looking forward to your call. Stick to the basics, explaining your company name, hours of operation, and when to expect a callback.
A general voicemail greeting is what callers will be greeted with if you are unable to answer the phone at work. It is the everyday greeting, used as the default, unless you have set up a temporary greeting, such as an away message while you're on vacation, or a …
Remember, you need real-world situations to prepare for the sales game. Roleplay with colleagues and friends to get honest feedback on your voicemails.
Get to why you’re calling. Did you have a question you couldn’t find the answer to online? Are you inquiring about future business? Are you weighing your options about a purchase between a few different companies? State it clearly so the recipient of the call knows how to proceed.
6. Once in the call, you will need to select option #2 to record your greeting. To access the dialpad press the dialpad button at the bottom of the screen:
The more personal and specific the question, the more likely it'll get a response. Think about it this way. If you start to have chest pains on a busy city street, and you cry out, "Somebody call 911!" you might get help … but you might not. However, if you were to point at one specific person and shout, "Would you please call 911 for me?" it's almost a certainty that the stranger you selected would grab their phone and dial.
So with that being said, a simple message such as this may be just what you’re looking for:
This scenario piques your prospect's interest by teasing information. But it's only effective when your prospect actually cares about the info. If you say, "Next time we talk, I'd love to tell you more about our latest award for customer satisfaction," they probably (read: definitely) won't care.
If you leave a message, here is a collection of techniques that have gotten calls returned: First name and number only (in a very businesslike manner). It seems that calls are returned in inverse proportion to the amount of information left. Be funny Clean wit will get response. Be indirect “I was going to mail you important information, and I wanted to confirm your address.” Offer fun “I had two extra tickets to the Knights game and I thought you might be interested. (here’s the sure shot) Please call me if you can’t go so I’m able to give the tickets to someone else.” If it was positive first meeting, remind the prospect where you met. Dangle the carrot. Leave just enough information to entice. Ask a provocative or thought provoking question.
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After all, a professional voicemail recording boosts your credibility, makes you seem more competent, and encourages whoever's listening to it to continue the relationship.
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End your voicemail by asking your prospect to tell you more, whether about their recent vacation to Thailand or their unique business pain points. It's a simple request -- and easier than, say, "Give me a call back, I'd love to find out when we can write up our contract."