Get to why you’re calling. Did you have a question you couldn’t find the answer to online? Are you inquiring about future business? Are you weighing your options about a purchase between a few different companies? State it clearly so the recipient of the call knows how to proceed.
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As a bonus, here is an example of our own holiday voicemail greeting here at OpenPhone:
This call may be recorded or monitored for quality and training purposes. If you don’t wish this call to be monitored or recorded, then please let the answering machine know when you leave your message.
If something changes and you would like to discuss how we (HOT BUTTON / WHATS IN IT FOR THEM) please give me a call at 888-888-8888. Again it’s (YOUR NAME) with (YOUR COMPANY) at 888-888-8888. Have a great day.”
Why not shorter than 20 seconds? The voicemail indicator will tell the contact how long the message is, and if it’s just 5 or 10 seconds, it may seem like a spam call or a wrong number, which means they won’t listen to it at all. Messages between 20 and 30 seconds seem important enough to listen to but not so long that they’re off-putting for the contact.
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Rehearse your greeting a few times before you press record. Plan your pauses and select natural places to take a breath. If you are recording directly into your phone don't hold it to your ear like you are talking on the phone. This can produce a muffled tone. Hold the phone out in front of you a few inches from your mouth for the clearest recording. This may require some trial and error. So playback your greeting and make necessary adjustments on your re-record.
It's easy to imagine the caller hanging up, dialing another prospect, and leaving an identical voicemail using the exact same high pitch, and then another … and another. If it sounds like a salesperson is just doing their 50 prospecting calls for the day, it absolves the listener of any responsibility to respond.
Voicemail examples provided by Snap Recordings Your voicemail message matters. Jackie Silver is a professional voice-over artist with 25 years of experience. On the subject of business voicemail, she says, “Voice is the first connection a client has to the business – make it count!”
4. Hang-up the phone when you have listened to all the voicemails you want to save
You can turn off and then turn on Cellular Service from Settings or Control Center.
Repeat your phone number twice. People seem to forget that the receiver of their message has to write the number as you say it. Don’t rush through it. Even when you say it slowly, it’s hard to get down the first time. So repeat it again, so they can check to be sure they got it down right.
You need the caller to feel like they’re responsible for taking the next step. “Call me back” is too generic (and can come off as a little desperate, too, which is a turn-off), and saying you’ll follow-up with them completely removes any responsibility on their part.
Thank you for calling [Company Name]. To celebrate the holiday season, we are offering limited-time discounts on all purchases. Please ask your account representative about them today! To place an order, press 1. To follow up on an existing order, press 2. To speak with a representative about our products, press 3. If you have a billing question, press 4. To repeat the menu options, please press the * key. 9. Holiday Closures
The tips outlined above will ensure you leave quality messages your prospects want to respond to. Go ahead and start implementing them. Rehearse multiple scripts and experiment with different approaches.