Your voicemails should be clear, concise and understandable. They should also sound natural and be short enough to hold the attention of the contact. Here’s how to get it right.
Yet what do winning sports teams do that most individuals do not? They practice. Think about it. The few seconds we invest in practicing our message can create or nurture a positive relationship. That's a personal win for the caller. On the other hand, a messy message can cost us a valued relationship.
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Don’t give up when you don’t receive a call from lead you’ve reached out to. You will need to make at least a handful of calls, plus emails and texts, over the next couple of weeks to maximize your chances of speaking to the lead. You may find that leads don’t want to speak directly to you but will communicate through text or email. No matter the avenue of conversation, consider it a win when they start conversing with you through any form of communication. Be persistent. If you don’t hear from them after weeks of effort, nurture them through a drip email campaign. All of the effort you put forth to reach out to the lead may not result in an immediate response but, they may call you in six months and that is a win.
3. Have Some Fun. Oftentimes, your voicemail greeting is the first impression a caller gets of your personality, your brand, and your business. And as the old adage reminds us, first impressions are everything.
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Make sure your sales voicemails convey the hard results customers see more than they relay how those results are achieved. Your first priority is grabbing your prospect's attention — you can dig into the nitty-gritty aspects of a sale as your relationship progresses.
· The icons and layout may differ slightly depending on the phone’s model and your mobile carrier.
Most cell phones show the number and voicemail duration when a call is missed. So if the recipient sees the message is from an unknown number and only a few seconds long, they'll assume it's not important and hit delete. Since the message doesn't appear to be substantive, they're not prompted to listen.
As probably know, a professional voicemail greeting can make or break leaving a great impression. However, it all starts with your voicemail script.
Many messaging apps now offer the ability to send voice messages to contacts without having to make a phone call in the first place. Using this method, you're bypassing a phone call and voicemail entirely, but it serves the same purpose.
If you only remember one thing from this article, remember that your sales voicemails need to be centered on your prospect. What's in it for them? Answer that question and you'll undoubtedly see your response rate rise. Happy messaging!
Professional development educator Dr. Ray Lauk sent us this great piece of advice, which he credits to veteran sales trainer Stan Piskorski:
Avoid sales speak and buzzwords. It’s okay if your prospect knows you're a sales rep. Qualified prospects don’t mind hearing from sales reps. They just want to speak to reps that are helpful, knowledgeable, and possess integrity.
Here are some helpful links to help you record voicemail greeting that is clear and professional. Record your phrases for recording a great voicemail greeting here. Record yourself and compare it with a native speaker. Hear Georgie giving helpful feedback to other students on their voicemail greetings.
Have you noticed how I slowed down towards the end of the message? I spoke slower and clearer. This is because when the person on the other line hears your message, they will be writing down your details before calling you back. Let’s make it easy for them to call you back!
The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Download it today!
Delivered: Messages that have been delivered but have not yet been listened to by the recipient.