Sound sales efforts are consultative and customer-centric, and sales voicemails are no different. They should revolve around helping your prospect — not forcing them along your pipeline.
Depending on your connection to the person you are trying to reach, it is necessary to decide ahead of time what to say. So, avoid being the person that calls someone but then has no idea what they want to say. Especially if it goes to voicemail. Also, do not read off of a script. A simple outline can help you remember what to say, and it should flow naturally.
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Hello and thank you for calling, [Company Name], where [state your short company slogan]. If you know the extension of the party you are trying to reach, you may dial it at any time. To speak with a Sales representative, press 1. To reach a Customer Support agent, press 2. To reach our Billing department, press 3. If you would like to know our regular business hours and location, press 4. If you would like to speak with an Operator, press 0, or press 9 to repeat the available options. 2. Basic Customer Inquiry
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A solid sales voicemail can't be too intrusive or read like a list of demands. At no point should you say something like, "You need to call me back," or sound frustrated by the fact that they haven't gotten in touch with you.
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This voicemail is simple, packed with value, and straightforward. It also sets the tone for what doing business with you is like. But delivery is everything. So, take a look at these tips for implementing your voicemail script like a pro.
Will prospects even listen to my message, or will it just be deleted as soon as it's received? If my message is heard, what are my chances of getting a response? Shouldn't I just focus on email and forget sales voicemails altogether?
"Smile when you are talking and put energy behind your words," says Charlene DeCesare, a veteran sales advisor and founder of Firewalk Sales School. "Even though they can’t see you, your emotion will come through. If you let it, the power of your voice will be far more effective than any written communication."
OPTIONAL: … And if for some reason the timing isn’t right, let me know that as well and I’ll remove you from my call list. Thanks (prospects name)”
Here's an advanced technique for all you overachievers. It's "advanced" because it's rarely used, not because it's difficult. The trick? Leave two sales voicemails instead of one. Let us explain:
Find some common ground. If you’re cold calling someone, your voicemail is your 30 second chance to make a connection and leave a good impression. One of the best ways to make a connection in that short amount of time is mentioning a mutual acquaintance. You could also mention a shared affiliation with an organization.
15. "This is Bond. James Bond. Okay, it's really [your last name]. [Your first name] [your last name]. I'll get back to you as soon as I'm done helping M16 save the world — which will probably be tomorrow at the latest. Have a good day."
14. "Hello, you've reached the Sales Department at [Company name]. All of our representatives are currently helping clients [insert goal such as, 'achieve 40% growth through streamlining HR operations'] and are unable to take your call. Please leave your name, company, and phone number and we'll give you a call back ASAP. Thank you!"
If you started your company more than a year ago, it’s probably time to change your voicemail script. Your recording should match the brand, tone, and voice of your company — just as though a caller were speaking to a member of your team.
“(Intro) I’m calling regarding the voicemail I left you (earlier today/yesterday) about (example: how we recently helped competitor 1, 2, and 3 avoid ______ while ______) and wanted to see if it would make sense for us to have a conversation to determine if what we do would be of some help to you as well. If you’d like to discuss this further you can reach me at __________. I’ll send a follow up email to this message so if it’s easier to reply that way you can or if you’d rather talk via the phone, again, my number is _________.”
Many of these sites offer to write your voicemail script for you, but you’re welcome to write your own. Whatever you decide, there are many options to suit your needs.