Welcome to my regular listeners and welcome to the new listeners as well – where have you been hiding? Thanks everyone for tuning in to episode number 178, nice to have you here.
Considering how often cold calls go to voicemail, your ability to leave compelling sales voicemails can have an enormous impact on your success during the prospecting stage.
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A sales voicemail can only get so far if its content is too passive and your delivery is unsure or mousy. Remember, people want to buy from someone who knows what they're doing. If you give them too much of a "ball is in your court; feel free to get back to me or don't" feeling, they'll have a hard time trusting your expertise and dedication.
Not only does leaving a message akin to “Hey, It’s me. Call me back when you can.” cause the person to have to dig back through their mailbox to figure out who you are, it also means that *if* they can find the information to call you back, when they do so you are less likely to have an effective conversation.
Second, when a marketing voicemail is handled correctly, it can actually add value to the recipient’s life. You just have to know what you’re doing.
I do read and respond to comments shared in the comment section at the end of the lesson. That is the best place to interact with me and others in the Confident English Community. Feel free to share your voicemail example or ask a question below.
My first tip for you today, is to write it down and when you are ready to record simply read it out.
If you're working with an actively engaged prospect, however, this voicemail can be perfect for building rapport. Say, "I just sent you an article about the new trends in AI we were discussing on our last call. I can't wait to hear what you think."
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Thanks for calling [Company Name].For more information about our products, press 1. If you have troubleshooting questions, press 2. For billing questions, press 3. For a Dial by Name directory, press 4. For our regular business hours, press 5. If you know your party’s extension, please dial it now. For all other inquiries, please stay on the line, and a representative will be happy to assist you. 5. Offering the Operator First
There you have it – voicemail messages for three of the situations you’ll find yourself in most of the time.
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These skills help you stay on point with a focus on graciousness and the gold standard of living out the Golden Rule. They’re simple, savvy, and sincere. Plus, they’ll have people eager to hear and return your phone calls!
Leave a voicemail by using your normal tone of voice and keeping your message short, between 20-30 seconds. Start the voicemail with information that's relevant to the contact and ask questions that are tailored to them.
Do me a favor though please. So I’m not bothering you anymore, could you please give me a quick call and just give me an update so I know what direction you’re moving in?
If you only remember one thing from this article, remember that your sales voicemails need to be centered on your prospect. What's in it for them? Answer that question and you'll undoubtedly see your response rate rise. Happy messaging!
Most importantly, have fun with it. If you don’t enjoy leaving a voicemail, you might not be in the right job. Voicemails can add value, whether or not a prospect calls you back right away. Even if it triggers an email response or call-back six months down the line, it’s valuable. The better your voicemails, the more likely you’ll get a response. This article was originally published on Hubspot. It has been republished here with permission.