While both types of messages should be customized to a given buyer, voicemails should be ultra-specific. In an email, I might ask for a referral, an appointment, or feedback on a content asset they downloaded. These sorts of classic questions -- while still tailored to the buyer -- can be customized for reuse with another prospect, or another 100 prospects.
So, is there an opportunity for your clients, referral partners, and prospects to reach you via voicemail? Or is your voicemail box always full?
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For small businesses, there are a variety of voicemail service providers you can use that offer different features. From transcription and voice to text to more convenient features of handling multiple phones through one number, availability varies by service. Shared voicemail and call routing is intended for multiple access and directing calls to one or multiple phones. Mobile apps are also available that allow you to check your messages from your phone. The below infographic outlines the current state and trends of voicemails.
Hedge your bets by giving them two ways to respond. A simple, "I'll also follow up with an email," before you hang up, is short, concise, and shows thoroughness on your part.
Avoid piecing your voicemail together on the fly — as I mentioned earlier, a good one is backed by preparation. So prepare, prepare, and prepare some more.
Hello. You’ve received Laura Brown in the Accounting Department. I’m not able to take your call right now but please leave a detailed message and I’ll return your call within 24 hours. Thank you.
If you like to keep things simple, opt for a basic greeting. Most voicemail options allow you to record just your name, which lets callers know they’ve reached the right person.
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Leaving Sales Voicemail Scripts is a Standard Practice. Surprisingly, most salespeople would agree that leaving voicemail message scripts for their prospects is the bare minimum. Before you stop contacting your prospect, you need to make five to six phone calls. Therefore, it’s important to learn the best ways on how to leave a message.
As I said, I use a “3 strikes, you’re out” rule. You may find that 4, 5, 10 or 20 works best for you, but for me, it’s 3.
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If you’re thinking about buying voice mail, don’t just look at the benefit of your convenience. Before you make a commitment to a specific system consider the impact on your customers. Will they be better served? Will you maintain friendly, human service in spite of the voice mail system?
3. "Hey, this is [your name]. If you're calling for [X reason], please [contact so-and-so] or [go to our website, send me an email]. For all other inquiries, leave your name and a brief message and I'll call you back within [one, two, three] business day[s]."
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“Hello, this is _________ from _______. I’m calling because [reason]. I’d love to talk to you about _________. My number is _________. I’ll also follow up with an email tomorrow. I look forward to hearing what you think. Have a great day. Goodbye!"
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