Is it for someone you have not met before OR is it your friend? I think it’s easier when it’s your friend haha You can just say: Hey, man. It’s me. Call me back. Simple.
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Yes, you can make an email personalized, too. But voicemail is already much more personal than an email, and your level of customization should rise to meet that. Plus, if you’ve spoken with the contact in the past, there’s an even bigger opportunity to build on what you already know and cater the message to them.
Friends and colleagues speak to each using first names only. So do people of authority. They do not call each other and leave voicemail messages asking for Mister, Miss, or Mrs. Therefore, when you call a person you want to do business with and you leave a voicemail message, refer to them by their first name only. Don't say mister, miss, or misses. Don't say their last name. Begin your voicemail message by saying only "hi/hello" followed by the person's first name. Or, you can even forget the "hi/hello" and just say the person's first name. That is how you show confidence and authority and separate yourself from weak salespeople.