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These are legitimate questions and the answers will vary depending on your industry and individual prospects. In all honesty, your response rate with sales voicemails probably won't be high—the average response rate for a prospecting voicemail is between 4-6%, industry wide. You'll probably see more engagement using email. And leaving the perfect message takes planning and practice.
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7 Reasons Why You Should Leave A Sales Voicemail 1. It Builds Awareness 2. It Generates Interest 3. It Introduces an Alternative 4. It Creates an Opportunity 5. It Establishes Credibility 6. It Demonstrates Expertise 7. It Helps You Gain Influence
Voicemails can add value, whether or not a prospect calls you back right away. Even if a voicemail triggers an email response or call back six months down the line, it's valuable. The better your voicemails, the more likely you'll get a response.
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It’s better to say “I apologize” instead of “I’m sorry,” as the former is more effective in conveying your regrets without needing long explanations.
Hello, (your name) summer home. Some are home, some aren’t. Leave your message at the tone.
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Explain the purpose of your message directly following the statement of your name and telephone number. This includes any actions you would like the receiver to take.
When you generate a lead from your website, mention how you obtained their information and reference any material they downloaded. Consider the following script when calling a lead who recently visited your website:
You’re leaving a voicemail message for someone, and you mess up. Or maybe you’ve just said, “Dude—Your behavior at lunch was appalling,” and you realize that a more tactful wording might be appropriate.
If you'd like to learn more, my number is 123-456-7890. I'll also follow up with an email containing the case study. I look forward to hearing what you think. Have a great day."
You don’t want to answer calls 24/7 (unless you’re serving clients globally and there’s an expectation of 24/7 support). If you’re unavailable during specific hours of the day, use the voicemail examples below for after-hours business calls.
A sales voicemail can't do too much for you if there's no room for any sort of progression. If you just give an explanation of your offering's benefits without establishing what that prospect should do or can expect next, you might close the door on a sale — straight off the bat.