One of the things to remember before recording your business voicemail greetings is to identify your pain points. This will help you to state more clearly for your clients in leaving enough context when leaving a voicemail.
As the odds of receiving a call back from your voicemail message are already low, you need to be very specific about what you say in your voicemail to give you the greatest chance of getting a call back. What you absolutely do NOT want to do is make yourself sound like a salesperson making a cold call. Instead, you want to sound like a very confident business colleague who deserves the respect of getting a call back.

Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
In an ideal world, voicemail would be unnecessary. There would always be someone available to take customer calls and no one would complain about their calls not being returned and/or rejected. But of course, this perfect world isn’t possible. That’s why it’s important to give your callers options when you are unavailable. For example, aside from leaving a message, callers can also choose to listen to some relevant information about your business (such as a list of your services, your address, directions, hours of operation, and more).