Communication has undergone some major changes within the past century and even more so within the past few decades. The definition of the word "communication" seems to be more of a fluid term than... Home Press | About | Contact | Advertise | Terms of Use | Privacy Policy Site Map
In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.

As mentioned above, it is extremely important to have a voicemail message that is easy to understand. However, there is also the matter of word choice. You must ensure to give attention to what your words are in your voicemail greetings. There can be certain words used that may trigger your customers. Though you did not mean what they understood, it will still bring a bad name to your company’s reputation. Your choice of words can affect significantly, so make you give close attention to your words.
For small businesses, there are a variety of voicemail service providers you can use that offer different features. From transcription and voice to text to more convenient features of handling multiple phones through one number, availability varies by service. Shared voicemail and call routing is intended for multiple access and directing calls to one or multiple phones. Mobile apps are also available that allow you to check your messages from your phone. The below infographic outlines the current state and trends of voicemails.