Users often don’t invest enough time into their messages, resulting in incomplete, unprofessional, or otherwise under-whelming greetings. Sure, crafting a greeting doesn’t sound all that complicated; however, there are a number of pitfalls users can fall into—i.e. informality, terseness, sincerity, lack of direction, and more. While none of these sound too catastrophic, they are often interrelated. As such, they tend to worsen any problem. For example, humor can cause informality, worsen ambiguity, and weaken sincerity. That being said, users should strive to avoid ALL these pitfalls.
After helping tens of thousands of companies set up voicemail systems, we’ve learned that there is no set of rules defining what makes a great business voicemail, but there are definitely some key points that you should aim to hit. Before you hit the record button for your voicemail message, take some of these tips into account:

"John, this is Mark from Pinnacle. I've been working with Steve at JKY industries and It's urgent that I talk to you. You can reach me at 123 (pause 2 seconds) 456 (pause 1-2 second) 7890. That number again is 123.....456.....7890." Hangup.
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