That’s why it’s critical that each customer interaction with your business is consistent, positive, and represents the values and personality of your company. This includes your storefront, website, social media presence, emails, and every interaction you have with your customers, both online and in-person.
Remember that Brittney Spears song where you hear her voicemail greeting at the end and she does that fake-out “beeeeep” and says “do yo thang?”

After you have stated in your business voicemail greetings what you want the clients and customers should do when leaving a message, it is important to remember that you keep your voicemail messages short and concise. Use smaller and simplified words rather than business jargon your customers will not understand.
Context does matter here. If the caller would reasonably expect you to answer the phone (such as if they were calling a store or other place of business), an apology for not being able to get to the phone makes the most sense.