70% of local searches online result in a phone call; In 2014, 80% of callers sent to voicemail said they do not leave messages because they don’t think they’ll even be heard. If you want your voicemail greeting to work for you and not against you, it’s important to pay attention to the details.
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If your prospect has already made up their mind about you or what you’re offering by the end of the voicemail, chances are they won’t respond with a callback.
A business’ voicemail greeting is often the first point of contact with a business’ customers. Getting this greeting right can make a business sound professional and trustworthy. A badly-done greeting, on the other hand, can confuse and infuriate customers over the phone.
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28. Hello, you’ve reached [your name]. I can’t come to the phone right now, probably because I’ve just stepped away from my desk, but possibly because I’m trapped under something heavy. Leave a message and I’ll call you back within one business day — and if I don’t, please send help.
When you frequently update your business greeting, there is a chance more people will listen to the message. You can update your voicemail with relevant information about your business as a way to keep your customers well informed.
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Expand your opening to with 'Thank you for calling [insert company/individual name]' or 'You've reached the voicemail of [insert company/individual name]'. This personal touch goes a long way towards building a rapport even when you're not available to answer the call directly.
Voicemails need to maintain a professional consistency that’s aligned with the entity it’s representing. That said, the structure can vary depending on the situation. There’s no template set in stone. In fact, trite and generic should be off the table. The goal should be a balance of uniqueness and practicality.
Many callers will be respectful of your wishes and follow your directives. This is extremely vital for reducing your voicemail volume.
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Expand your message with 'We're sorry we couldn't take your call this time.' The inclusion of 'this time' or 'on this occasion' suggests that the voicemail is the exception rather than the rule.
On Air Recordings started providing recording services in 1992. Their service is pretty simple and straightforward: You choose the voice actor you like, then upload your voicemail script. The voice artist records your project and then you download it. Need guidance on your script, tone, and structure? They have services for that too.