A busy greeting should tell callers that your phone lines are currently in use. You can direct people to wait on hold or leave a message. For example, “Hello, you’ve reached [company name]. Our representatives are currently helping other customers. Please stay on the line to speak with the next available team member, or press one to leave a message and we’ll call you back.”
If you’re a small business owner, we recommend going with the RIY (record it yourself) route. First, it’s more affordable. Second (and more importantly), if your clients expect to work with you directly, they will expect to hear your voice when they place a phone call.

Hello, you have reached the dental office of Dr. X. We are busy assisting a patient now, but will call you back as soon as possible. Please leave your name, reason for calling, and your number. If this is an urgent enquiry, please call 911. In this case, the dentist is giving a reason for not being available and they’re providing a way to prioritize the patients who need the most help. They’re also leaving an emergency number for the most severe of situations.
In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.