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I have a confession to make: I haven't recorded a new voicemail greeting in nearly a decade. Since then, I've (hopefully) become more articulate, poised, and self-assured. But hear my voicemail recording, and you'd think I was still new to the work world, a little unsure of myself — and probably not an authority.

In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
1. Write a list of information you want to include in your voicemail greeting. Writing out a list of points to include may sound arduous, but when your voicemail could potentially be the first impression someone has of you, it’s best if it doesn’t come with a bunch of "Um, uh," noises and awkward pauses. You want your voicemail to contain some basic information in a polite manner that will help the caller know that it’s you, and information to leave so you can call back as soon as possible. Include your name (and the company if this is a business voicemail), a statement that lets the caller know you apologize for missing the call, and information you would like from the caller such as name, number, and a brief message concerning the purpose of the call.