In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
Company-level calls are usually directed to your general business number. There are occasions when everyone in the office is tied up and unable to pick up calls. It’s important to gather information about the reason for the call so that the right person or team can call them back. These greetings ensure that customers do not feel neglected while also providing assurance that their call will be attended to as soon as possible.

Dexcomm is a Louisiana-based corporation that provides answering services to businesses and service agencies across the United States. We have been open since 1954, employ a staff of roughly 50 people, and our average client retention rate is 10+ years. 4 Reasons Why a RN Developed Training Program is Critical for Your Medical Answering Service Communicating With Senior Patients: Tips for Your Medical Office Staff 3 Call Scripts Your Business Can Use to Drive Appointments and Upsell Customers About Services Industry Solutions Plans & Pricing Resources Get A Quote
No matter what you call it, this is what callers hear when you don’t answer your phone. Or should I say, it’s what callers are forced to listen to even though they don’t want to. Your voicemail greeting is an overlooked marketing opportunity if all you’re using it for is to give instructions to the caller for what to do after the beep.