In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
When you’re looking for a job, a good rule of thumb is to answer your phone as often as you can. You never know when a recruiter might be calling to set up an in-person meeting, or conduct a phone interview.

Create a clear focus on how what you do can fill a need for the prospective client. And make sure you word any sentence this way that refers to your products or services — with the benefit as the central focus.
If you are a burglar, then we’re probably at home cleaning our weapons right now and can’t come to the phone. Otherwise, we probably aren’t home and it’s safe to leave us a message.