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An attractive voicemail can be a major factor in appearing professional and legitimate to the outside world. When recording a professional voicemail for your business, your validity is evaluated subconsciously by those who call you. Don’t make the mistake of overlooking this simple yet valuable component of your brand!

State your name clearly so the caller knows they have the right number. 3 of the messages I heard last month were missing his/her name.
The bottom line is that a business’s situation is likely to change often and rapidly, each of which need a unique and applicable voicemail greeting to cover the circumstances and timeline. For example, callers shouldn’t reach a business-as-usual voicemail, and therefore expect a return call within the business day, if the subject they’re calling is out on vacation for two weeks. Such a lack of communication is a recipe to lose that caller’s trust and tarnish the brand’s reputation.