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In today’s digital-first world, it can be extremely easy to treat things like your business voicemail as an afterthought. Your voicemail has the potential to communicate so much more effectively than its digital counterpart.
7. “Hi, you’ve reached [your name] at [your company]. Sorry I missed your call. I’m especially busy today, but if you leave me your name, phone number, and a brief message, I’ll get back to you within the day. Chat soon!” Your callers want to hear from you soon. Calling back within the business day lets them know you’re reliable despite how busy you are.
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12. “Hello, you’ve reached the Customer Support department at [company name]. We are unable to take your call at the moment. We know your time is valuable so instead of placing you on hold, let us call you back! Please leave your name, phone number, the reason for your call, and two different times that are convenient for you to receive a call back from us. Thank you!” Get a better idea of your caller’s schedule by asking them for a few different times you can call back. Their time is important, too!
e. Never Assume Anything: Phrases like “You Know What To Do,” “Sing Your Song at the Beep,” and others mentioned above are awful to leave in your greeting. For the sake of universality and comprehensiveness, NEVER assume the caller knows what to do. Lay it out clearly. f. Leave a Message: This phrase, by itself, will not do. It’s imperative for users to identify themselves in their greetings. Callers need to know they’ve reached the right person. g. Disregard Lethargy: If you’re not excited about your greeting, why would anyone else be? Never display a lack of enthusiasm in your greeting as it could turn callers off to both you and your business. h. Speak Clearly and Never Slur: Callers need to understand your every word; therefore, mumbling, slurring, and all other detractions of speech should never be recorded. d. Be Creative Without Sacrificing Quality: Callers know how voicemails work–i.e. leave a number, message, etc. While you want to be clear, it’s important not to be contrive or redundant with your message. Creativity can help users to differentiate themselves, as well as intrigue callers. While users should avoid the tropes of creativity listed above, it’s definitely good to think outside the box. That being said, scripting and practice can help users to experiment more with their greeting–ultimately allowing for more unique and creative approach. e. Speak With Diction: It’s important to present one’s self as an authority without alienating callers. As such, it’s crucial to articulate and speak with clear diction. “ if your voice recording has you stumbling over words and speaking haltingly, it does not convey confidence and competence,” states Ron Sellers of Grey Matter Research & Consulting. Remember, this greeting represents you; therefore, you want to appear collected and professional, as well as welcoming. To do this, one must carry themselves well through their recorded message. f. Account for Timeliness: Your message should be concise. No caller wants to be sitting through a rant/diatribe of redundant statements. Your greeting should flow without dragging. Inversely, one doesn’t want to be terse, either. Engage callers with a simplified approach laden with creativity. h. Account for Quality: Aside from speaking clearly, users want to eliminate any noise in the surrounding environment. The quality of the greeting is just as important as what’s being said in the greeting itself. As such, one doesn’t want to undermine a great message with poor quality. i. Courtesy, Tastefulness, & Tact: This is pretty self-explanatory and straight forward–NEVER be rude. Being light-hearted and humorous is very different from being obnoxious and/or abrasive. Again, these tools can be helpful if utilized properly, but not everyone perceives humor the same way. So play it safe. The last thing your voicemail greeting should do is offend a caller. k. Provide Options: if you’re part of a bigger company, it might be good to offer caller options. For example, allow a menu to defer callers to a colleague or co-worker in your absence. This can help show callers you care about their well being. Another option might be offering different modes of communication–i.e. email, fax, etc. In offering users diversity, contact may be much easier to maintain.
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Now that the importance of having current and applicable voicemail greetings has been established, the big question of how remains, right? How does one create this stellar voicemail selection and improve their business voicemail greeting?
Staying in communication with clients, team members, other agents, inspectors, appraisers, lenders, and everyone else involved in the real estate process is key to success. A second mobile number will help you sound more professional when clients call, no matter where you are.
