We’re keeping it simple with this one. Just a few basic elements to help you get started. As long as you know who your audience is, the message you wish to convey, and the information you need from the caller, the rest should fall into place quite nicely. Let’s face it, a voicemail greeting for a lumber company will probably be different than that of a psychologist’s office. One greeting is aimed at securing potential customers, and the other is geared towards appointments, more or less. Once you are certain who your caller is, the better your voicemail. Center on your audience, first and foremost. Knowing what to relate ensures that your caller will leave the right message. For instance, if you’re a retail store, you would include your hours of operations, and perhaps any specials that you’re running. If you are a therapist’s office, then you’d need to include an alternate number in case a patient is having an issue and requires immediate help. Again, this will vary depending on the business. Here, a therapist would definitely request the caller leave their contact information. However, a retail store chain might not request that. There are also complex voicemail systems such as those used by mobile phone services, which ask you to press a certain number on your phone, where you are asked to leave your account information. Again, as you can see, it all boils down to the demographics of your callers, and what you need from them to conduct the best business possible. Depending on the situation, your caller might be in a good mood or not. In either case, they’ll probably be eagerly awaiting your call. So, it stands to reason that you only promise them a call back if you can deliver. In other words, if you’re a small shop and you’ve decided to close due to a much-needed sabbatical, then don’t leave a voicemail greeting where you promise them to call right back. However, if you have an active customer service staff, then you can promise to return their call within the same day.
As mentioned above, it is extremely important to have a voicemail message that is easy to understand. However, there is also the matter of word choice. You must ensure to give attention to what your words are in your voicemail greetings. There can be certain words used that may trigger your customers. Though you did not mean what they understood, it will still bring a bad name to your company’s reputation. Your choice of words can affect significantly, so make you give close attention to your words.

If you’re working remotely now, but your mobile number isn’t on your business cards, add your mobile number to your business line’s voicemail message! If you’re worried that people will start calling your cellphone at all hours of the night – they won’t. They’ll treat it just with just as much respect as your business line.
This is a lot like body language… the person on the other end can infer a lot from more than just the words you use.