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Recognize Their Need. When someone calls your business, the voicemail should give them a sense of validation. This means that your voicemail should extend gratitude for their interest in your business, or an apology for not being there to answer your call. These two simple courtesies can go a long way in the creation or establishment of client/business trust. Make it Informative for the Caller. Your voicemail must include all the information the customer will need for your particular business. For instance, if you’re a brick and mortar establishment, it’s wise to include your store hours. It’s also a good idea to leave them an alternate way to contact you, especially if it’s after hours. After all, you don’t want to miss just one potential customer. Here are some suggestions for elements to include in your voicemail: Business name Hours (if brick and mortar) Alternate method of contact, such as email Your name
Creating a voicemail greeting might not be fun, but with the scripts I’ve shared, you should have an easier time. No need to practice time and time again — simply plug in your name, company title, and other details, then read it out loud to your phone’s voicemail greeting recorder. With a professional greeting, you’ll continue nurturing prospects even if you don’t pick up the phone.