6. Year in review. When preparing their marketing campaigns, most marketers focus on what they’ve got prepared for their customers. Their blow out sale, free delivery, contest, or new line of products.
My snarky colleague sure did in his out-of-office message below. We send thank-you letters in response to holiday gifts, so it's only natural to expect the same gesture in our work inboxes …
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Thank you for your message, which has been added to a queuing system. You are currently in 352nd place and can expect to receive a reply in approximately 19 weeks.
I worked at a public agency and would have different out-of-office messages for internal and external. I was chastised for having a “too informal” message- because the idiot talking to me didn’t realize me saying “I’ll be back next Tuesday for the big staff meeting” (or whatever) was just for co-workers and not the public. I told them but of course it didn’t matter. So from then on I always made sure to start my internal OOOs- “Hello Company X comrade…. blah.” So it was clear which was which. I am not able to respond to your email promptly because my husband died. I will not be accepting zoom invitations. Please do not respond by suggesting future alternative dates. I don’t know when I will be able to speak without crying.
I’m guilty of the “pre-vacation warmip” email…but I send it on Wednesday so Last-minute Louie can contact me before I go out on Friday. (And it’s not all-office!)
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Yes, with all the holiday planning of feasts and gifts and decorations, there is also the important task of drafting your holiday auto-responder text. You need to let your colleagues and clients know that you’ll be away from your desk celebrating the spirit of the season (and not reading their emails!).
Ha – I didn’t watch the video but still definitely get the condescension! It’s a LOT of extra explaining and direction when something like, “if you need immediate assistance, please contact Fergus at…” will do. In my opinion, cutesy stuff like this is mildly entertaining at the beginning but gets dumb/annoying shortly thereafter. Not just with OOO messages, but other instances where companies try to make being “cool/funny/laid back” parts of their brand in really obvious ways.
Not only did Kopelman manage to turn his out-of-office message into an epic poem of sorts, but also, he actually went through the trouble of creating a delightfully snarky, vacation-specific email address for his recipients.
Hey — you’ve reached my inbox, but hold on, the doorbell just rang. It’s the UPS driver. He’s loading me onto the truck. Dang, it’s stuffy in this truck with all these boxes. He’s taking me down to… Oh! Florida! And now I’m on the beach. Thanks, UPS driver!
Start by recognizing your backup contacts for the time when you are out of the office. Make sure that, when needed, they can be available to help customers instead of you. Meeting with your co-workers and making everything clear should be one of your top priorities. The person who covers you while you are gone should not find that out by receiving an email out of nowhere. Be professional and plan everything properly — you are about to take a break, after all.
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My favorite OOO to set is something like this: “I’m at sea from X to Y with very limited bandwidth. I’ll reply to urgent emails as soon as possible (but there may be a delay); if you don’t hear back from me by Z, please resend you message.”
. If the out of office assistant will turn off on the day and time you selected, do not send automatic replies audio button, else the messages will continue to get delivered.
I think the problem is that “at your earliest convenience” is a formulaic convention that uses explicit, almost exaggerated politeness to basically issue a stern direction, meaning “as soon as you possibly can”. When you turn it into “at my earliest convenience” it’s unclear if you mean “whenever it’s convenient for me to get to it” (what the words say) or “as soon as I possibly can” (what the meaning of the formulaic original is). Or else it sounds like you didn’t quite understand how “at your earliest convenience” works.
I’ve never been a fan of the ones where people basically say “I’m working, but super busy right now, so I won’t get to your email for X (hours, days, whatever). Like, are you THAT busy.