In an instant, you feel a weight lifted from your shoulders, and a choir of angels sing Paul Kelly’s How to Make Gravy around you as you skip out of the office. You gaze upon the masses of workers on the tram, smugly wondering if their out-of-office responses are on yet.
No one thinks much about cybersecurity while traveling. However, email security company Tessian warns the out of office message actually plays right into the hands of threat actors and cybercriminals. It’s a social engineering attack vector that no one thinks about. The out of office message is ubiquitous and handy. But if it includes any personal information at all — such as attending a funeral or going out of the country — attackers have all the information they need to impersonate the person who is out of the office, without the attacker having to do any real work.

As a result, our text-based work communication has morphed into a series of strange, stilted, passive aggressive, and performatively upbeat exchanges. Much of the actual text of work email exchanges is ornamental filler language filled with exclamation points and phrases like “just looping back on this” that mask burnout, frustrated obligation, and sometimes outright contempt (the absolute best example of this is a wonderful 2015 post titled, “Just Checking In,” where writers Virginia Heffernan and Paul Ford write fake emails in this vein to see who can cause the other the most panic).
Informal approach helps your clients think of you as of a human being. This alleviates some of the annoyance they may feel because of not receiving a proper reply. Generally, making people laugh is a great way to make people remember you. Do that and your clients won’t switch to a competitor.