Hollywood star turned gin distiller Ryan Reynolds showed last summer how the OOO can become a marketing tool. “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk,” began his first attempt. A few months later, along came another: “This is only my 2nd OUT OF OFFICE REPLY. From what I’m told, it should be short, sweet and NEVER overly personal or emotional.” After TV host Jimmy Fallon asked him to read one out on The Tonight Show, the resulting influx – around 20,000 emails in a single day – to [email protected] melted the small brand’s servers. Fortunately, it also reportedly piqued the interest of retailers and restaurants, keen to start carrying the tipple.
However, I’ll be checking in whenever I can, and will respond to all emails marked ‘urgent’ as soon as I am able to. For immediate assistance, you can contact me on [mobile number].

Before I implemented this system, I got *way* too many calls asking if so-and-so was out of the office that day when an OOO tells them that Bob will be back in three hours and to call Sue in the interim. The OOOs have reduced status check calls to practically zero, and the OOO preview pops up in our system as soon someone’s email is entered.
"[Auto-attendants] assist a business of any size in presenting a more organized, efficient, and, if necessary, more robust picture of itself,” points out Brandi Armstrong, Co-Founder of Telecentrex and blogger on evancarmichael.com. The right greeting can make the difference between a frustrated customer or a satisfied one.