Creativity is thinking outside the inbox when it comes to email marketing, and this email took it way too seriously, for good. Instead of assigning a task to the receiver, this auto-reply asks the sender to complete a survey on which is the best flick from the Die Hard franchise. Any Bruce Wills fan here? Let us know your choice in the comments!
Don’t be afraid to use a pop cultural reference that the audience would recognize. Instead of bemoaning your absence, they’ll have something fun and familiar to laugh at.

The marketing tactics of businesses should be focused on customizing the client experience to make each interaction meaningful and valuable. Personalizing your automated replies makes your customers feel good (if you do it right) because it helps you say something that’s actually helpful and targeted.
(first line in the second one refers to the new exec for our function starting that same week – an internal move). If I can get the date I’ll be back into the haiku I do, otherwise I put it afterwards, along with the person to contact in my absence. Obviously if I’m off sick or otherwise can’t be bothered I don’t do the haiku.