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Hollywood star turned gin distiller Ryan Reynolds showed last summer how the OOO can become a marketing tool. “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk,” began his first attempt. A few months later, along came another: “This is only my 2nd OUT OF OFFICE REPLY. From what I’m told, it should be short, sweet and NEVER overly personal or emotional.” After TV host Jimmy Fallon asked him to read one out on The Tonight Show, the resulting influx – around 20,000 emails in a single day – to [email protected] melted the small brand’s servers. Fortunately, it also reportedly piqued the interest of retailers and restaurants, keen to start carrying the tipple.
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While you’re writing and activating your out-of-office message, sidestep these pitfalls:
You can include the range of dates that you will be away, but ultimately the sender wants to know when they can reach you again.
Front makes it easy to save vacation responders and turn them on and off. If you're not on Front (yet!) here's how to save one in Gmail or Outlook. Then just copy your message into your vacation responder, rest assured your emails will get a response, and hit that glorious "Sign out" button.
I take advantage of the ability to send different OOO messages to internal or external addresses. Internal addresses get a couple of people to contact if it’s urgent, usually my direct report and my backup person, since between them they can cover pretty much everything I do, or at least they’ll know who can. External addresses get a more general notice: “I am temporarily out of the office. If your message is regarding the Llama Care project and requires a prompt response from our Llama Grooming Team, please make sure that [email protected] is one of the recipients of your message.” Probably not the most elegant phrasing, but we have a distribution list for this very reason. Even requests that they know only I handle are supposed to go to the LG list.
I absolutely hate this and it would definitely irritate me if received. I agree with the letter writer that it comes over as condescending and also a bit passive agressive in places. I’m definitely not the audience for this one! Presumably this is an internal only version and the company culture would find this cute / funny.
When crafting an out-of-office reply, keep in mind that you must provide sufficient detail so that recipients understand exactly when you’ll not be able to respond.
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Voice mail is a strictly worse medium than almost any alternative. You don’t get the opportunity to converse and ask questions back and forth like you do with a phone call; you can’t extract information efficiently from the message like you can with an email (the old “ugh, I have to listen to this entire message over again just to check one thing he said at the end” scenario).
I had this at my old job, but only for internal calls. It was a completely different person on an old job site. IT couldn’t figure out how to fix it. Only one person complained at least, no matter how many times I told her I couldn’t fix it.
My pet peeve is when people put a contact in there but then don’t include their contact info, assuming anyone would have it. I don’t always and that’s super annoying.
I didn’t actually put that in my maternity leave out-of-office, but it is what I did when I got back.
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“Thank you for your message. I am out of the office today with no access to phone. I will be back on April 5. In case you need any immediate help, you can reach [person] at [phone number].”
If the visitors land your website after business hours or during holidays and do not get any response they might slip away. They could be important sales leads and losing them can impact your business.
But the best OOO (actually, an autoreply) came from Ryan Reynolds – you know, the actor and gin company owner. If you emailed him, you got this (I think there were others too – this is the one I got): Thank you for your interest in Aviation American Gin! You’ve reached my Out Of Office Mission Statement.