An out of office message shows your professionalism by informing others of your unavailability. Such messages generally include an apology for the inconvenience, a reason for not replying right away, the time the receiver can expect a response and an alternative person they can contact if there is something urgent.
There’s a grim, apologetic vibe to these messages — I’m sorry I’m taking time for myself but I’ll try to check in on occasion! They’re a vivid reflection of a work culture that valorizes constant productivity and the near-total overlap of work and life. But they’re also do a terrible job of what they’re intended to do, e.g., set realistic expectations for both sender and recipient. A vague OOO message traps both parties in an uncomfortable liminal space where both productivity and rest go to die. The original sender is left unsure if they’ll be getting a timely response or a whether the email will go ignored for a time or forever. The original recipient has taken what is a rock solid excuse (time off) and cheapened it, offering a backdoor for email guilt to creep in.

Like email, business text messaging is a platform that’s always on. But that doesn’t mean you have to be. So sit back, relax, and let the leads begin to manage themselves!
Who says an autoresponder needs to be impersonal? You can use your OOO message to continue building a relationship with present and potential customers by showing off the knowledge and products you have to offer. You can include a case study, a downloadable to your latest report, or a link to an excellent blog post you published. Not only does this further your credibility, but it also allays the feelings of frustration customers might feel while not being able to reach you.