The marketing tactics of businesses should be focused on customizing the client experience to make each interaction meaningful and valuable. Personalizing your automated replies makes your customers feel good (if you do it right) because it helps you say something that’s actually helpful and targeted.
Check out this message from a HubSpot employee that certainly turns the tables on the email sender. Right when you thought you were the one requesting action, the recipient sent back an assignment — a fun one, at least.
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Holiday messages are short quotes, where people wish happiness or luck upon others. Employees generally issue these messages before certain festivities as a courtesy or to let recipients know that you care about them. Depending on who the recipient is, your holiday message may be more formal or casual in tone.
Later that same year, on October 8th, President Dwight D. Eisenhower issued the first "Veterans Day Proclamation" which stated: "In order to insure proper and widespread observance of this anniversary, all veterans, all veterans' organizations, and the entire citizenry will wish to join hands in the common purpose. Toward this end, I am designating the Administrator of Veterans' Affairs as Chairman of a Veterans Day National Committee, which shall include such other persons as the Chairman may select, and which will coordinate at the national level necessary planning for the observance. I am also requesting the heads of all departments and agencies of the Executive branch of the Government to assist the National Committee in every way possible."
Yes! I would roll my eyes *a*lot* at that message – it comes across as someone taking themselves way too seriously.
It usually isn’t enough to just say you’re out and won’t be responding to messages. You’ve got to give people options for how they can get their issue or request resolved. One of the easiest wins here is to provide alternative contact information. That could mean providing your mobile number while you’re out, or, more commonly, providing the phone number and email of the colleague (or department) that will be covering while you’re away.
Being a responsible netizen or professional in the Internet age also means leaving useful clues and messages for your email correspondents whenever you will be out of reach temporarily or permanently. Remember that your email correspondents expect you to respond within minutes or, at most, 24 hours of receiving their emails unless specifically stated in the email that you are free to respond much later.
Once I got an auto reply from a stakeholder on a project that said something to the effect of “Thanks for contacting me. Due to the large volume of email I receive, I don’t read them all. If I haven’t responded within 3 business days, please try again.”
I hate to break it to you, but I’m on annual leave until [end date] and will have limited access to my emails until then.
Thanks for getting in touch. I am currently out of the office from [date] to [date] and will have limited access to my email during this time. You may be able to get ahold of me on my cell phone at [phone number]. If you can’t get through to me and have an urgent inquiry, you can contact a member of the team at [phone number], or my assistant [Name] at [email] or [phone number].
"Hello, you've reached [name] at [company]. I'm unable to come to the phone right now. Leave your name and number, and I'll return your call as soon as I'm free. Thank you."
If they have to leave an OOO message for being out for an hour for a meeting, clearly it is A Big Deal in that office :(
Image Source: https://blog.hubspot.com/marketing/hilarious-out-of-office-email-auto-replies
Thanks for calling [Company Name].For more information about our products, press 1. If you have troubleshooting questions, press 2. For billing questions, press 3. For a Dial by Name directory, press 4. For our regular business hours, press 5. If you know your party’s extension, please dial it now. For all other inquiries, please stay on the line, and a representative will be happy to assist you. 5. Offering the Operator First
Visuals always work whether used in messages or elsewhere. In fact, communications that include images produce 650% higher engagement than text-only messages.
You’ll have options to set a “first day” and “last day,” or just “first day.” If you want things truly automated, picking a “last day” will trigger the autoresponder to automatically turn itself off the day after the selected date. Of course, in those instances when you’re unsure of your exact return date, it’s best to leave this open-ended. The “out of office” subject line is much less creative and scientific than say, a cold email subject line or a marketing email subject line. More often than not, they’re very plain and simple, like the following: