But I will be taking periodic breaks from eating, binge-watching, and probably from cooking, too, to check my email [once per day/every evening/occasionally] while I’m away.
Automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages. Briefing what would be the next step of action gives customers transparent information.
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I think in an industry/company culture where that kind of responsiveness is expected/normal, that makes a lot of sense!
My colleagues have this weird habit of not using out of office messages, but instead, sending all staff or all manager emails before they go on vacation letting everyone know they’re going to be gone for x amount of time. It’s really odd. I do not do this.
Perhaps I’m you guys’ worst nightmare, but for the past couple of years I’ve been writing haikus for my OOO, which give a flavour of what I’m out doing. A couple of examples:
Being gone doesn’t mean you can’t still be doing good for the company. With a lead generation email, you can inspire action in the receiver. Consider using the end of your message to call for action. You can ask your customers to check out your products, read your blog, or maybe become a part of your affiliate program.
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Every time the grocery store clerk asks, “Would you like to donate to breast cancer?” I have to bite my tongue.
I’m at Growth Marketing Conference – Are You? Bonjour from France! 🇫🇷Happy Holidays! I’m at home with my family.
There are some types of work or office cultures where I think this makes sense. Sometimes enough people use OOO messages for work travel, conferences, and similar that getting the OOO doesn’t really mean you won’t get a response until the date specified. It can help to clarify.
These messages are generally formal in nature and have the information about the unavailability of an individual and also the details of the person who can be contacted in his/her absence.
I’m the same. I don’t find it condescending, it’s kinda eye-rolly but also kinda charming! I get why it could be annoying if you need info quickly. But really, why not inject a little silliness into boilerplate messages like this, as long as it’s not disrespectful or really out of step with your field culture?
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My OOO messages are always pretty casual, and the last line in the list of “for X, contact Y” is always something like “for chili recipes, contact Z”.
You know that I am in habit of giving you a quick reply but this time I am facing difficulty due to the reason that I have to go to attend an annual session which is mandatory for my efficient official working. Therefore, I cannot reply to you on time. I hereby submit my apology for that. After I come back from attending the session, I will respond to all of your emails within a few days, most probably I will join you on 6-01-20XX.
It’s very likely that you’ll set up an auto-reply message while you’re at a conference or any other business event. What’s more, some of your prospects will be there as well, so you should use an opportunity like that to meet them in person and strengthen that relationship.