As a result, our text-based work communication has morphed into a series of strange, stilted, passive aggressive, and performatively upbeat exchanges. Much of the actual text of work email exchanges is ornamental filler language filled with exclamation points and phrases like “just looping back on this” that mask burnout, frustrated obligation, and sometimes outright contempt (the absolute best example of this is a wonderful 2015 post titled, “Just Checking In,” where writers Virginia Heffernan and Paul Ford write fake emails in this vein to see who can cause the other the most panic).
If you have a corporate email account at work, the chances are you'll also have some kind of setting that enables you to tell people when you're on holiday or out on the office on business. But what if you don't? Or just want to set up an email auto reply on your Mac at home?

And yet regardless of your job description, the humble OOO can do much more besides simply telling people not to expect a prompt reply. Crafted subtly enough, it can even drum up business for you. While they wait for you to respond, perhaps they’d like to check out your new website or sign up for your monthly newsletter?
We’ve certainly come a long way since the honeymoon days of You’ve Got Mail, the 1998 Meg Ryan romcom in which each new electronic missive set Tom Hanks’ heart fluttering (and vice versa). These days, in tech circles, you’ll hear tales of folk who’ve set their email servers up to automatically delete unread emails after a week – before going on holiday for a full fortnight. Others have reduced the OOO to a single word in the subject line: “Nope.”