Earlier this year, British comedian Steve Coogan underscored a growing trend to rethink the OOO when he used it not to advertise his own absence, but rather the return to our screens of his blazer-clad alter ego, hapless media personality Alan Partridge. Written in the broadcaster’s inimitable voice, it had stern words for anyone who dared email him: “I’m not in the office so both cannot and will not respond to your email,” it began. “If your email is urgent, perhaps you should have tried calling instead. The very fact you were content to type out your query long hand and settle back to wait for a reply suggests you can wait, even if you’ve put a red exclamation next to your email to make it stand out in my inbox. Won’t wash with me, that.”
So now this email is working overtime with the flood of enquiries, spam, well-wishes, and broken hearts.

Of course, every message sends a message, even a barebones OOO that seems to say nothing more than that you’re away until next week, so why not try to inject a little personality? You could get quirky by giving your auto-responder robot a personality. You could dispense with words altogether and substitute a gif or emojis. Or how about a little retro concrete poetry – you know, where you arrange your words on the screen to form an image of a palm tree or a pina colada? It might be worth noting here that the amount of personality you inject depends on your trade. What earns you cachet in the creative industries might backfire in the financial sector, for instance.
Providing estimated time to customers for getting responses is the first and foremost best practice to be followed by businesses. Usually, when customers know what the wait duration is, they are not very frustrated. Hence, setting clear expectations is crucial for delivering excellent service.