This is one reason I rarely give a contact person. My company is terrible at communication, and not only could you easily be sent on a OOO chain, you could also be emailing someone who is out who didn’t even use OOO.
My dad will call and leave — legit — a 5 minute voice mail where he will tell me that he has something to tell me, that it is really funny, that he can’t leave it as a voicemail because I won’t get it, or maybe I won’t find it funny, that’s fine, I don’t have to call him back, it was stupid anyway, it probably isn’t funny….. He goes through all of the stages of passive aggressive behavior before ending with “Anyway, call me back.”

We have one key administrative assistant who works part time and I always forget — I appreciate that she sets an OOO every day because her department is very deadline driven and it helps me to remember that if I need something from them, I need to connect with her in the morning. We also have some staff who work the school year calendar and others who are year round; the OOO is so helpful in the summers!
Hollywood star turned gin distiller Ryan Reynolds showed last summer how the OOO can become a marketing tool. “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk,” began his first attempt. A few months later, along came another: “This is only my 2nd OUT OF OFFICE REPLY. From what I’m told, it should be short, sweet and NEVER overly personal or emotional.” After TV host Jimmy Fallon asked him to read one out on The Tonight Show, the resulting influx – around 20,000 emails in a single day – to [email protected] melted the small brand’s servers. Fortunately, it also reportedly piqued the interest of retailers and restaurants, keen to start carrying the tipple.