Hollywood star turned gin distiller Ryan Reynolds showed last summer how the OOO can become a marketing tool. “Thank you for your email and interest in Aviation American Gin! I’m away from my desk at the moment but will respond the moment they give me a desk,” began his first attempt. A few months later, along came another: “This is only my 2nd OUT OF OFFICE REPLY. From what I’m told, it should be short, sweet and NEVER overly personal or emotional.” After TV host Jimmy Fallon asked him to read one out on The Tonight Show, the resulting influx – around 20,000 emails in a single day – to [email protected] melted the small brand’s servers. Fortunately, it also reportedly piqued the interest of retailers and restaurants, keen to start carrying the tipple.
About the “overshares”: You linked to a previous column that mentioned this point, “Sometimes the over-sharing of plans can even come across as suspect — similar to how when someone’s calling in sick with genuine illness, they usually just say, ‘I’m going to be out sick,’ but fakers will generally give you a long list of overly specific symptoms, like they feel they have to convince you.”

After all, your goal is always to keep your business associates happy. For that reason, you should have a backup co-worker who will cover some of your work while you are not available. Not only is this the professional way to go, but it will also leave your customer satisfied with the company’s service.
If your request is urgent, there’s no use sitting idly in my inbox. So please send your request to [Contact Name] at [contact email]. Whether you prefer to stick with something simple or have a little fun with your holiday out-of-office message, it’s important that you always make sure to at least include the basics: your return date and an alternative contact people can reach out to for urgent matters.