There’s a term that we like to use around here called “snowbirds,” which is used to describe those who once resided in the northern part of the U.S., only to flee to warmer parts of the country during the winter.
Setting an auto-response email is probably not the first thing on our mind before we jet off on holiday. But if we don’t do it, we risk eroding the trust between ourselves and our customers. It’s important to remember that response time is a non-verbal sign that shows clients and business partners how responsible and professional a company is.

I’ll be unreachable for a few days starting on December 11th because I’ll be at Growth Marketing Conference. I’ll have limited ability to return phone calls and emails until I return on December 13th, but if you want to talk accounting software options or learn all about the latest growth marketing tactics and tips when I return, please shoot me an email. I’ll get back to you as soon as possible. If you need immediate assistance, please contact my assistant Megan White at 971-841-0098, or at [email protected].
If you are unavailable and a client needs contact, a colleague’s contact information can be included. The text should also indicate when it’s appropriate to contact the alternate. Some people will indicate that the contact is for urgent matters while others may offer for consistent client care.