In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
We’ve mentioned the significance of relaying a simple, easy-to-understand message in your business voicemail greetings, but we need to talk about word choice now. Pay close attention to your word choice in your business voicemail greetings. Certain words trigger certain actions before a person realizes what you actually meant. Here’s a specific example of how word choice can lead to confusion between a client and accountant:

Here, the oncologist is busy consulting a patient, but he/she leaves ways for the callers to fulfill their needs right away. A lawyer’s office needs to maintain professionalism at all times in order to record the perfect voicemail greeting. Let’s look at an voicemail greeting script example.
Businesses should have two main types of greetings to create an excellent call experience. The first one is what we call a “welcome greeting” – this greeting welcomes callers to your business. Typically, a welcome greeting will present a menu of call options like hours, location, or customer service. For more details on how to create a welcome greeting for your general business number, read this article.