In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.
25.Thank you for calling [X company Company name]. Our representatives are currently unable to take your call as they are helping clients achieve [X goal]. We don’t want to take up your valuable time, so please leave us your name, phone number and message after the beep and one of our representatives will personally assist you within the next 24 hours. Have a wonderful day.

Hi, you’ve reached the home of [name]. If you are calling to collect a student loan, gambling debt, or other obligation, please press 1 and hang up now. If you are selling any product or service, or requesting charitable donations, please press 2 and hang up now. Otherwise, press 3 and leave your message now. Pressing 3 is optional.
If you want them to leave a voicemail, tell them right from the beginning, “Please leave your name, reason your calling, and the best way to contact you.” If you want them to call you back during normal business hours, tell them, “Please call back during normal business hours.” If you want them to call back prepared for a lengthy conversation, you can say something like, “Please refer to our website’s FAQ page,” and then provide the URL. Self-service should never be underestimated.