The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
@Fa5t3r - I would try a wide range of different tones when recording and play them back to see what goes over the best and what projects the image you want people to hear. Remember that some people may be going to hear this message over and over again depending on how often they have to call you so you want it to be very pleasant and not at all irritating.

In a concise fashion, you should relate the hours your business functions, and note any potential conflicts such as holidays or business closures. Use an auto attendant if you have more than one menu option for the customer, such as a voicemail box and an emergency support line.
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