First, we run Ngrok with the following command in another Terminal instance: ./ngrok http 5000. Once Ngrok is running, the app provides a unique URL for our local web server, such as https://27195c65.ngrok.io. Now that we have a URL, we simply need to configure Twilio to use it. In the Twilio Console for our phone number there’s a place to add the custom URL and then save the configuration.
Make it funny! Now not everyone is the funniest comedian, and this time to practice a stand-up routine. No one wants to reach your voicemail just to be greeted with 15 knock-knock jokes. But you can easily add some humor, lighten up the tone a bit and try to leave people with a smile. Of course, keep it light – no dark humor here.

Before using pre-recorded voicemails with your prospects, try it out yourself first by calling your own cell phone and leaving a few messages. You will get to hear exactly how it will sound to your prospects and if you notice any time gaps, you can retry and adjust your voicemails until you get it to sound great.
In previous blogs, I’ve mentioned the importance of making a good first impression on a potential client. Most of the time, the first contact will be over the telephone. Since we are often in session, it is very likely that the first time a client hears our voice is on our voicemail greeting. This is why a professional greeting is so important. Identify yourself because you need to reassure the client that they have called the correct number. Clients will be a lot less likely to leave a message if they wonder who will get it. Use a warm friendly voice to say something like, “You have reached xxxx, licensed mental health counselor.” Tell clients what to do if they are in crisis. Although it seems obvious to us, clients may not realize that it could be several hours until we can return their call. I suggest something like, “If you require immediate assistance, please dial 911 or go to your nearest emergency room.” Ask for what information you need. Yes, the obvious name and number, but if it would be helpful to get their insurance information, ask for that, too. Give clients an idea about when you’ll return their call. Common business practice is within 24 business hours. Any extra messages or information you’d like clients to know. For example, if you are no longer accepting a particular insurance plan, the end of your voicemail greeting is a great place to convey that information.