If your customers feel that you don’t care, they’ll take their business elsewhere. Experiences are the differentiating factor between businesses. Big efforts to improve the overall experience in tiny ways by crafting a voicemail greeting script can make a huge difference when customers are asked by their friends and family how easy it was to work with you. And word spreads quickly in the age of social media. The more positive experiences you offer, even when you’re not available, the more likely those people will call back.
Thank you for calling the XYZ corporation. Please listen carefully to the following menu options, as our menu has recently changed. For new customers, press 1. For existing customers placing a new order, press 2. For product support, press 3. For accounts receivable, press 4. For accounts payable, press 5. To hear contact information and directions to our main facility, press 6. To dial by name, press 7. Press 0 if you wish to reach an operator.

Note that the secretary has asked for the reason for calling so she can prioritize the patients who need the most help. She’s also keeping it short and to the point.
For example, this is how Nextiva’s call analytics page looks like. You would need to track how many users hear each voicemail greeting and how they responded. Voicemail greetings with a higher score of customers leaving a message are working efficiently. Voicemail messages that are not even heard completely are a failure.