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If your customers feel that you don’t care, they’ll take their business elsewhere. Experiences are the differentiating factor between businesses. Big efforts to improve the overall experience in tiny ways by crafting a voicemail greeting script can make a huge difference when customers are asked by their friends and family how easy it was to work with you. And word spreads quickly in the age of social media. The more positive experiences you offer, even when you’re not available, the more likely those people will call back.

We’ve mentioned the significance of relaying a simple, easy-to-understand message in your business voicemail greetings, but we need to talk about word choice now. Pay close attention to your word choice in your business voicemail greetings. Certain words trigger certain actions before a person realizes what you actually meant. Here’s a specific example of how word choice can lead to confusion between a client and accountant:
Creating a professional voicemail greeting isn’t complicated, but you need to keep a few things in mind to ensure success. The following tips will help: Be friendly and welcoming - let your company's personality shine!; Have a clear voice, speak at a slow to moderate pace, minimize background noise; Ensure the greeting is human and approachable; Keep the greeting short and informative; Ensure the greeting doesn’t sound robotic or unnatural; Show your gratitude for the call by saying thank you; Manage expectations by clearly stating when the client can expect a callback.