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A sizzle line is a pre-recorded message that is played when individuals dial a certain telephone number. On a broader scale, these designated lines or extensions are versatile tools that can answer questions, provide instructions or even market your business without any additional time or resources from you.
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A voice-over actor will not simply read from the script given to them. They study and understand the content in details so that they are able to deliver your message properly and also customize the tone of the message according to your requirement. For instance, if the objective is to sell your product or service, then the message can be in a more persuasive tone.
"Business owners may not always be available to answer live calls, which makes voicemail still a necessary function," says Hinze. However, Hinze says that the way businesses use voicemail has changed radically.
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Many busy businesses utilize auto attendant greetings to make a great first impression, however, if your business relies on the personal touch of a live receptionist, it is important to have a plan in place when that position is unstaffed. Make sure your voicemail greeting contains the useful information that your receptionist would normally provide. This could include: location & directions, office hours, website URL, or social media info, as well as any pertinent company information.
If you have an assistant, include their name and contact information in your greeting. If you have a hard time delegating tasks, this is an excellent way to start building it into your processes.
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We’re keeping it simple with this one. Just a few basic elements to help you get started. As long as you know who your audience is, the message you wish to convey, and the information you need from the caller, the rest should fall into place quite nicely. Let’s face it, a voicemail greeting for a lumber company will probably be different than that of a psychologist’s office. One greeting is aimed at securing potential customers, and the other is geared towards appointments, more or less. Once you are certain who your caller is, the better your voicemail. Center on your audience, first and foremost. Knowing what to relate ensures that your caller will leave the right message. For instance, if you’re a retail store, you would include your hours of operations, and perhaps any specials that you’re running. If you are a therapist’s office, then you’d need to include an alternate number in case a patient is having an issue and requires immediate help. Again, this will vary depending on the business. Here, a therapist would definitely request the caller leave their contact information. However, a retail store chain might not request that. There are also complex voicemail systems such as those used by mobile phone services, which ask you to press a certain number on your phone, where you are asked to leave your account information. Again, as you can see, it all boils down to the demographics of your callers, and what you need from them to conduct the best business possible. Depending on the situation, your caller might be in a good mood or not. In either case, they’ll probably be eagerly awaiting your call. So, it stands to reason that you only promise them a call back if you can deliver. In other words, if you’re a small shop and you’ve decided to close due to a much-needed sabbatical, then don’t leave a voicemail greeting where you promise them to call right back. However, if you have an active customer service staff, then you can promise to return their call within the same day.
As mentioned above, it is extremely important to have a voicemail message that is easy to understand. However, there is also the matter of word choice. You must ensure to give attention to what your words are in your voicemail greetings. There can be certain words used that may trigger your customers. Though you did not mean what they understood, it will still bring a bad name to your company’s reputation. Your choice of words can affect significantly, so make you give close attention to your words.
