See, how the VPN service provider offers multiple options for the callers to fulfill their needs. Those seeking immediate solutions can go for the live chat, and those with less pressing issues can wait or choose to be called back.
A secretary in a doctor’s office creates a voicemail greeting that says, “If you have a scheduled meeting with us, we could use copies of all your medical documents from last year, so come prepared.” Using the word “could” gives patients the impression that they don’t necessarily “need” last year’s documents. See the difference between “could” and “need”? Your word choice can impact a future meeting significantly. If you want a customer to perform a specific action, you need to pay close attention to how you express your calls-to-action.

Did you know? In a short documentary, 200 Cadillacs, the various gift recipients of Elvis Presley were interviewed about the King’s generosity. While the exact number of cars is unknown, some report as many as 200 (more or less) Cadillac’s were gifted by Mr. Presley to friends, loved ones, fans and strangers alike.
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